Link building is one of the most powerful ways to grow your e-commerce business—but only if you do it right.
Many e-commerce owners feel stuck. They’ve got great products, a solid website, and maybe even some traffic. But ranking higher on Google? That’s still a dream.
So here’s the truth: Link building is your game-changer.
In this, you’ll learn exactly what ecommerce link building is, 7 strategies that work in 2025, and the biggest mistakes you should avoid. Whether you’re just starting your store or growing an established brand, these insights can take your traffic and sales to the next level.
What is E-commerce Link Building?
E-commerce link building means linking other websites to your online store.
These links are like votes of confidence in Google’s eyes. The more high-quality sites that link to your store, the better chance you have to rank higher in search engine results, especially for your product and category pages.
But here’s the tricky part: Product and category pages don’t get shared very often. Unlike blog posts or tools, they’re not naturally “linkable.” So you’ve got to get creative!
That’s where these 7 powerful strategies come in.
7 Best E-commerce Link Building Strategies in 2025
1. Digital PR Campaigns
This strategy is like shouting about your brand from the rooftops—but in a smart way.
Think about the last time you saw a cool brand collaboration, a quirky product launch, or a heartwarming community campaign. Those stories got media attention and backlinks!
You can do this too.
Ideas that get links:
Launch a unique product (like a glow-in-the-dark yoga mat!)
Team up with a celebrity or influencer
Offer a fun discount during holidays (like a Valentine’s Day mystery box)
Do something socially responsible (plant a tree for every order)
These ideas can turn into articles on top websites, driving massive exposure and juicy backlinks to your site.
Pro Tip: Focus on stories that spark emotions. Humor, surprise, and inspiration are powerful tools in PR.
2. Guides Targeting
Product pages are hard to get links to. But you know what people love to link to?
Helpful guides.
When you write an in-depth guide that answers a real problem (like “How to Pick the Best Laptop for College”), other sites will want to share it. And yes, you can link to your product pages from within the guide.
Best types of content to build links:
Ultimate guides
Original research
Free tools
Example: A gardening store creates a guide called “How to Grow Your First Vegetable Garden at Home.” It includes tips, product suggestions, and a planting calendar.
Boom! That guide becomes link-worthy.
Even better? Once the guide ranks and gets links, your internal product links will benefit too.
3. Permanent Discount Pages = Permanent Backlinks
Everyone loves a good deal. And websites love linking to deals!
That’s why your e-commerce store should have a permanent discount page.
Don’t just create a Black Friday page and delete it later. Keep the same link alive year after year. Update the content as needed.
Examples:
yourstore.com/black-friday
yourstore.com/student-discounts
yourstore.com/summer-sale
These pages attract backlinks from:
Deal blogs
Forums
Student communities
Money-saving websites
Why it works: These sites want to help their readers. If you make their job easier with a solid, updated page, they’ll link to you.
4. Unlinked Brand Mentions
This technique is particularly effective for established ecommerce brands because they tend to have lots of references across the web. If someone talks about your store but doesn’t link to you, that’s a missed opportunity.
Luckily, you can turn it around.
How to do it:
Use tools like Google Alerts or Brand24 to track mentions.
Find out if there’s a clickable link.
If not, send a friendly message to the site owner. Just ask if they’d be willing to link to your website.
Most will say yes. They already like your brand—it’s a small step to add a link.
And just like that, you’ve got another backlink!
5. Broken Competitor Link Building
This strategy is genius because it solves a real problem for other sites.
Broken link building means:
You find links on other sites that go to dead pages (404 errors).
You offer a better link from your own site to replace it.
Why it works: Site owners don’t want broken links. It hurts their SEO. So they’ll often be happy to replace it, especially if your link is relevant.
How to find these links:
Use SEO tools like Ahrefs or Semrush.
Search for 404 pages that competitors used to have.
Create or link to a similar resource on your own site.
This technique builds trust and authority.
6. Use Tools that solve tiny problems
You don’t have to build a huge app to offer a helpful tool.
Even small tools can get shared and linked.
Examples:
A t-shirt store offers a “Size Calculator”
A gardening store creates a “Plant Finder” based on weather and soil
A kitchen shop has a “Recipe Randomizer”
People love tools that save them time or give them quick answers.
Build once, promote always.
7. Create Original Research
You don’t need a big team to do research.
Run a survey, look at your order data, or share industry insights.
For example:
“Top 10 Selling Colors in Home Decor for 2025”
“What 10,000 Customers Taught Us About Online Shopping Habits”
Journalists, bloggers, and niche websites LOVE fresh data.
Include visuals like charts or graphs, and make it easy to quote. More shares = more links.
5 E-commerce Link Building mistakes to avoid
Now that you know what works, here are 5 things to stay away from in 2025.
1. Buying Links or Fake Reviews
Google can spot fake links. It can also detect paid reviews that aren’t labeled.
If your backlinks look shady, your rankings can drop.
Do this instead: Put the money into a solid PR campaign or content asset.
2. Redirecting Everything to Your Homepage
Don’t redirect your old product pages to your homepage. Google sees this as a “soft 404,” which means no SEO value.
Better: Redirect to a relevant product, category, or guide page.
3. Too Many Press Releases
One good story gets links. Ten boring ones just waste time.
Stick to meaningful campaigns that stand out. Save your updates for your blog or newsletter.
4. Gimmicks That Aren’t Real
Fake deals or outrageous promos may get attention, but they also break trust.
If it’s not real, people will figure it out. Then, they stop believing in your brand.
5. Trying Too Hard to Be Viral
Be bold, be fun, be honest—but don’t chase clout.
If your campaign doesn’t match your brand, people will notice. And the media won’t cover it.
Build campaigns based on your values and customer interests.
Why one great Link beats 50 bad ones?
It’s true: One link from a trusted site can do more for your rankings than 50 low-quality ones.
High-quality backlinks send strong signals to Google. They’re harder to get, but they last longer and carry more power.
That’s why your focus should be on quality.
Focus on:
Creating real value
Solving real problems
Sharing real stories
If you do that, the links will come.
Conclusion
E-commerce link building isn’t just about SEO—it’s about building trust online.
When other websites link to you, they’re telling their visitors, “Hey, this store is worth checking out.”
So, create content worth linking to.
Tell stories worth sharing.
And build a brand people want to talk about.
Are you ready to boost your e-commerce traffic and sales through smart link building?
Start with just one of these strategies today.
Because one great link could change everything.
Keep experimenting, keep improving, and don’t be afraid to step outside your comfort zone. In a digital world where attention is currency, meaningful connections, through great links, can be your most valuable asset.